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There are three ways for people to get to your site. They
can type in your website address and come to your site directly, but - of course - only if they know your web address. Naturally,
this will restrict your customers to the very few who know you
already. The second method involves linking to your site
from another website. Though this is a great way of
generating traffic to your site it is subject to the
permission of other sites to let you post a link on their
site. And, unless you have sufficient traffic already coming
to your site, they may not want to be an affiliate. The
final method for a customer is to find your site through a
The purpose of a search engine is to help surfers find websites which interest them. The way this is done is using keywords. For instance, if one types the keyphrase "gift baskets", the search engine will comb the entire World Wide Web to find pages with that phrase or keyword in them. These pages are presented to the surfer in an order ranked by the search engine. A typical reader will look through only the results presented on the first page of the searched results. Websites listed on page 2 may get a glance, but the hundreds that follow are unlikely to get visited. Obviously any internet marketer wants his site listed in the first ten results.
Search engine optimization is one of the most effective internet marketing tools available. Consider this: if you get a visitor to your site from a search engine, he is already interested in your products. While we cannot rule out the possibility of some high school kid doing an essay on gift ideas, it is more likely that it is potential customers wanting to buy a gift basket. Your website simply has to convert this visit into a sale!
On the flip side, the search engines consider dozens of factors to rank sites. Google says they have more than a hundred criteria in their ranking system. Basically, the search engine has to be convinced that your site contains the information that the browser is looking for. For this purpose you need a lot of keyword rich content. If you have lots of articles with information on tea kettles but you have not used the keyword tea kettle often enough, you may lose the battle. Generally, 3-5% keyword density is considered okay, although it varies from one search engine to another. So, in a 500 word article, you should use the keyword tea kettle at least 15 to 25 times. If you use it more often than that you can be penalized. Apart from keywords, you can boost your search engine rankings by using links on your site. This convinces the search engine that yours is an important site therefore more likely to have useful information.
Search engine optimization is, without doubt, the most effective marketing tool provided you use the two strategies of keyword rich content and lots of links to other sites relevant to your own. Then you will succeed in improving your search engine rankings and consequently bring more customers to your site.
Almost Every Web Site's Main Source Of Traffic Is Through Search Engines And Directories - So Search Engine Optimization And Ranking Are Extremely Important! You Should Also Submit Your Site To As Many Search Engines And Directories As Possible.
Since Having Top Search Engine Rankings Is The Most Important Key To Website Promotion - By A Long Shot - Your Goal Should Be To Make Your Web Site As Search Engine Friendly As Possible. Here Are Just A Few Of The Thousands The Search Engines: