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The Importance Of Search Engines


There are three ways for people to get to your site. They can type in your website address and come to your site directly, but - of course - only if they know your web address. Naturally, this will restrict your customers to the very few who know you already. The second method involves linking to your site from another website. Though this is a great way of generating traffic to your site it is subject to the permission of other sites to let you post a link on their site. And, unless you have sufficient traffic already coming to your site, they may not want to be an affiliate. The final method for a customer is to find your site through a search engine.

The purpose of a search engine is to help surfers find websites which interest them. The way this is done is using keywords. For instance, if one types the keyphrase "gift baskets", the search engine will comb the entire World Wide Web to find pages with that phrase or keyword in them. These pages are presented to the surfer in an order ranked by the search engine. A typical reader will look through only the results presented on the first page of the searched results. Websites listed on page 2 may get a glance, but the hundreds that follow are unlikely to get visited. Obviously any internet marketer wants his site listed in the first ten results.

Search engine optimization is one of the most effective internet marketing tools available. Consider this: if you get a visitor to your site from a search engine, he is already interested in your products. While we cannot rule out the possibility of some high school kid doing an essay on gift ideas, it is more likely that it is potential customers wanting to buy a gift basket. Your website simply has to convert this visit into a sale!

On the flip side, the search engines consider dozens of factors to rank sites. Google says they have more than a hundred criteria in their ranking system. Basically, the search engine has to be convinced that your site contains the information that the browser is looking for. For this purpose you need a lot of keyword rich content. If you have lots of articles with information on tea kettles but you have not used the keyword tea kettle often enough, you may lose the battle. Generally, 3-5% keyword density is considered okay, although it varies from one search engine to another. So, in a 500 word article, you should use the keyword tea kettle at least 15 to 25 times. If you use it more often than that you can be penalized. Apart from keywords, you can boost your search engine rankings by using links on your site. This convinces the search engine that yours is an important site therefore more likely to have useful information.

Search engine optimization is, without doubt, the most effective marketing tool provided you use the two strategies of keyword rich content and lots of links to other sites relevant to your own. Then you will succeed in improving your search engine rankings and consequently bring more customers to your site.

Almost Every Web Site's Main Source Of Traffic Is Through Search Engines And Directories - So Search Engine Optimization And Ranking Are Extremely Important! You Should Also Submit Your Site To As Many Search Engines And Directories As Possible.

Since Having Top Search Engine Rankings Is The Most Important Key To Website Promotion - By A Long Shot - Your Goal Should Be To Make Your Web Site As Search Engine Friendly As Possible. Here Are Just A Few Of The Thousands The Search Engines:


AbrahamSearch
Access New Age (commercial)
Access New Age (non-commercial)
Active7
Adm City Search Engine
AdultSearch
Aeiwi
Aesop
AgFind
All The Web
AltaVista
AltaVista AU
AltaVista CA
AltaVista NZ
AltaVista UK
America's Best
Amfibi
Amidalla
Amray
Any Search Info
AOL
AOL AU
AOL CA
AOL IE
AOL IN
AOL NZ
AOL UK
Ask the Wabbit
AtlasNavigator
AtomicBot
Aucti0n
Axxasearch
Band Radio
Beritsbest.com
Big Meta
Bill Swinyard
BioFinder
Biology Browser
BIOME
Biveroo
Blinkx
Bomis
Buscapique
C4
Cdnet
Cipinet
ClickAndSearch
ClickMusic
Coffeerooms
Compu Link
Confirmation R-TCozy Cabin
DayPop
Digital Webworks
Dino Search
Dinobusca
Dirone
DollarContent
DMoz
Domme
eClicksem
FindEntireWeb
Epicurus
Esoterism.com
E-sygoing
eTracking
Evisum.com
ExactSeek
Excite
Excite Casino
Fatlink
FetchDog
Find Once
FindWithin
Freemail123
FreshLinks
FunkySeek
FunortFybersearch
G7Marketing
GamblingCrawler
GeoIndex
GlobeTech
Go/ InfoSeek
Go4.it
Goldstyle
Google AU
Google CA
Google IE
Google IN
Google NZ
Google UK
Google US
Goto411
Gunhoo
Gypsyqueen
Hog Search
Homerweb
Hot Launch
Hotbot
HotBot UK
Howzat
HQSeek
HuntZone
Info Tiger
InfoGrid
Infoprobe Search
Infosniff
Intelseek.com
Interchange
Internet-spider
IX Quick
Iprom
Jayde
JDGO
Josh's Sanctum
Kanoodle
Kazazz
KillerInfo
Knowbe
Kuukan
Linkscount Search
Look
Lookclick
Lycos
Macarmo
Math Link Library
Midicity
Mineral Collecting
Mix Cat
Moffly.com
Moodule
Moshix2
MSN
MSN AU
MSN CA
MSN IE
MSN IN
MSN NZ
MSN UK
MWUSA
My Pink Pearl
MyIdeaz
MyProwler
Nalox
NBCi/Snap
Nerd World (commercial)
Nerd World (non-commercial)
Netartic
Netsearch
NewWebStuff
Nite Surfer
Nokodo
Northern Light
ObjectsSearch
OneKey
OnSeek
Orange Pages
Orange Pages (commercial)
Overture
Perfect Networker
Photographymania
PleaseRetrieve
Pop-music
PSIGate
Qbounce
QuestFinder
Really Big Search
Realm Games
Sailory
Scoop
Scrub the Web
Search Hippo
Search Hound
Search It
Search the World
Search Who
Search2Go
Search4More
SearchAve
Search-Engine-Adult
SearchPole
SearchRamp
SearchSite
SearchWarp
Shoula
Simple Search 4 It
Snap
Soccer Highway
SonicQuest
Sosig
Sphericom
Sports Highway
Sports Noodle
Spot-Directory
Starting Point (commercial)
Starting Point (non-commercial)
Stop At
Stop Dog
Subjex
SubmitWolf
Super Promo
SuperPro
Surf Gopher
The Sailors Web Search
The Search Site
Teoma
Top20
TowerSearch
Traffic Dispatch
TripDig
Unasked
Uquick
Very Good Search
W8
Wahello
Web-Agri
WebCactus
WebSquash
WhatUSeek
WhatUSeek Directory
WiseNut
Worthwhile Links
Wowlifestyle
WWW Riot
WWW Search
Yahoo
Yahoo AU
Yahoo CA
Yahoo IE
Yahoo IN
Yahoo NZ
Yahoo UK
Yellow Pages Superhighway
YourWorld
2-Surf
4 Players
4-Every-1
7in1Web

Aatrax - Internet Search Engines and Directories

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Search Engines
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